Key takeaways
- • 13% of all Google searches now show an AI Overview — and they're growing weekly.
- • Users click 34% fewer organic results when an AI Overview is present.
- • AI engines cite, on average, 4–6 sources per answer. Be one of them or be invisible.
- • Entity signals, structured data and llms.txt matter more than raw backlink volume.
Search is splitting in two — and most brands are losing the half that matters.
Generative Engine Optimization (GEO) is the practice of engineering your site, content, and entity signals so AI search engines cite your brand inside their answers.
Ranking #1 on Google no longer guarantees the click. When an AI Overview, ChatGPT answer, or Perplexity response shows up first, the brands cited inside that answer win the consideration. Everyone else gets skipped.
What we check
Mentions across AI engines
We query ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews against your category prompts and count where you appear.
Share of voice vs competitors
We benchmark your visibility against your top 5 competitors so you know whether you're winning the answer or losing it.
Cited pages & entity strength
We map which URLs and entities AI engines pull from, and where your site is missing the structured signals they trust.
Sentiment & accuracy
We flag answers where AI describes your brand inaccurately, negatively, or with outdated information you can correct.
How it works — 3 steps
- 1
Audit
We run your brand through every major AI engine, score your visibility, and identify the gaps — usually within 48 hours.
- 2
Engineer
We fix the entity, structured-data, and content layers that determine whether AI engines cite you. Plus llms.txt, FAQ schema, and citable definitions.
- 3
Earn citations
We target the third-party sources AI engines pull from — round-ups, comparison pages, expert quotes — so your brand shows up in the answer set.
What you get
- ✓A 0–100 AI Visibility Score, tracked monthly
- ✓Mentions, share of voice, cited pages, and sentiment breakdown
- ✓Prioritized fix list — what to ship this week, this month, this quarter
- ✓Direct work from a senior operator. No account manager. No handoffs.
- ✓Entity, llms.txt, schema, and content engineering done-for-you
- ✓Monthly delta report so you can see what moved
Frequently asked
What is AI brand visibility?+
AI brand visibility is how often, how prominently, and how accurately AI search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews mention your brand when users ask category-level questions. If they don't mention you, you're invisible — even if you rank #1 on Google.
How is this different from SEO?+
Classic SEO optimizes for the ten blue links. Generative Engine Optimization (GEO) optimizes for being cited inside the AI's answer itself. Different signals matter: entity strength, structured data, llms.txt, citable definitions, and third-party mentions outweigh traditional backlink volume.
How do you measure AI visibility?+
We track mentions across the major AI engines, share of voice against your competitor set, the URLs each engine cites, and sentiment of the surrounding text. These four metrics roll up into a 0–100 AI Visibility Score.
How long until I see results?+
Entity and structured-data fixes can change AI answers within 2–6 weeks as engines re-crawl. Earning new citations from authoritative third-party sources takes longer — typically one to three months for measurable share-of-voice gains.
Who is Juicebox?+
Juicebox is a solo digital marketing operator with 10+ years across SEO, content, and reputation work, backed by a trusted circle of senior freelancers. No account managers, no handoffs — you work directly with the operator.