Resources

Practical writing on Generative Engine Optimization, AI brand visibility, and AI reputation management.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of engineering your brand to be cited inside AI-generated answers from ChatGPT, Gemini, and Perplexity.

Reputation

How to fix your brand's reputation in AI answers

When ChatGPT gets your brand wrong, the answer is to correct the source — not the AI. Here's the playbook senior operators use.

Measurement

AI search visibility metrics & KPIs

Forget vanity rankings. These are the four AI search visibility KPIs every operator should track weekly.

Ecommerce

A Guide to Generative Engine Optimization (GEO) for Ecommerce

How online stores win citations in AI-generated answers — product schema, brand entity optimization, and earning mentions in AI comparison results.